Categories :
Communication Design
SubCategory :
B-01 Corporate and Brand identity
Applicant Company:
by associates Limited , Taiwan
Manufacturer :
HoHsin Fish Soup , Taiwan
Design Company :
by associates Limited , Taiwan
Designer :
Yung Wen Yang, Chih Yi Kuo
Founded in 1999, Ho Hsin Fish Soup is an old establishment with a good reputation. After renovation in 2017, the old shop reopened to meet gourmands with its new looks. The concept for the new appearance was inspired by the conventional packaging of feeds for fish farms. Bright colors and orderly typesetting are adopted, but local characteristics are retained.