Categories :
Communication Design
SubCategory :
B-01 Corporate and Brand identity
Applicant Company:
Cizoo&Co. , Taiwan
Manufacturer :
Lion Travel Service Co., LTD. , Taiwan
Design Company :
Cizoo&Co. , Taiwan
Designer :
Wang, Chih-Ling、Huang, Yu-Tzu、Lin, Yu-Hsin
The brand concept of GUANG YI is “see the world in light”. The designer responded to this through color, bright yellow combined with slanted shapes, for the brand identity design. A logotype with segmented lines was used to represent the visual element of light rays, creating a positive brand energy surrounded by light and hope.
