Categories :
Communication Design
SubCategory :
B-01 Corporate and Brand identity
Manufacturer :
Taoyuan Public Library , Taiwan
Design Company :
hass interior , Taiwan
Designer :
Studio Moho
The Taoyuan Children’s Art Museum aims to become Taoyuan City’s cradle of art with its brand positioning of “children, arts, and digitalization.” The brand identity design is inspired by the city’s abundance of ponds in its landscape, drawing from the ponds’ ability to attract settlers, form communities, and nurture a rich culture. The design is further infused with elements of palettes and frogs, signifying the city’s rich culture and vitality.